David Selig(Founder)
At Rockaway beach, David created and implemented new business models including Rockaway Taco, Edgemere Farm and the boardwalk’s beach concessions. “Rockaway is the most fertile ground for creativity in NYC” says David. “You throw out the seed of an idea and it quickly takes hold on Rockaway’s peninsula. Ultimately, this is a reflection of how ready Rockaway is for positive change after many challenging years.”
Co-founded by Amy Morris and Anna Polonsky, The MP Shift is a New York based concept, design and branding studio working primarily on lifestyle spaces (hospitality, culture, etc.). They work with international clients, turning their ideas into lasting concepts and interiors, and focusing on every detail from brand identity to the floor tiles. This summer, in The Rockaways, they are co-curating The Palms and re-desgined & programmed The Summer Shift, across the street.
Welcome to The Palms,
A lush tropical space, shaded by palm trees, drawing merchants, visitors and the community into spirited exchanges. Rockaway Beach’s 96th street is the heart of Rockaway’s renaissance, a vibrant block nestled beside the Atlantic ocean and the most abundant beach concessions.
This first summer, The Palms will host a variety of experiences from a lifestyle pop up market, curated movie nights and a dinner series prepared by super-talented chefs who will grill under the Rockaway sky enveloped by the magic of the tropical garden.
AND ALSO
Movie nights
Curated by the talented Greta Gerwig, with a selection of movies about cities in flux and generational breaks.
Wellness
Bodywork options and special classes with top yoga teachers.
Music events
From indie labels and local artists.
Dinner series
On the Parrilla by “hot” chefs cooking on fire.
Art workshops
by NY museum curators and craft experts.
Summer parties
From our partners
Below, you can see the list of the participants.
For more info, check out our list of upcoming events.
Our retail area is public and tickets will be available online and onsite for special events and classes.
Topless
Saturdays (12-7 PM), Sundays (12-6 PM) and by appointment
Topless is an independent, nomadic art gallery founded by artists Brent Birnbaum and Jenni Crain in 2014. It seeks to renovate dormant storefronts and spaces on the Rockaway Peninsula, renovating the locations into exhibition spaces. The program hosts four exhibitions throughout the duration of summer.
Feather
Fri-Mon/ 12-7
From long-time stylists Seble Maaza and Maria Ines Prieto. Feather carries thoughtful independent NY clothing/beachwear & home goods brands that pay attention to craftsmanship, beautiful fabrics, handmade details, and small batches.
The Notion
Thur-Sun / 11-7
From fashion-forward DJ May Kwok. This shop is influenced by May’s lifestyle, rooted in the arts, culture, health and fitness, minimalism and modern living. It will feature a beach appropriate mix of contemporary clothing, swimwear, surf gear, high-quality active-wear and lifestyle goods.
The Nothing Mud Bath & Seltzer House
Weekdays by appointment, weekends 10-6
In an abandoned shack found upstate New York, Frank Traynor used to host an ephemeral store and platform for emerging artists and designers. He has now decided to turn it into a mud bath for the community to cleanse, to soak, to sweat – before jumping into the ocean. Frank will also teach classes around mud and natural resources of The Rockaways.
OCAFE Coco Shack by Pure Brazilian & Fernando Aciar
Thur-Mon / 10-7
Refreshing your New York summer with coconut based, exotic and nutritious cold drinks, smoothies and snacks inspired by the founders’ Latin American roots.